Technical SEO involves optimizing the behind-the-scenes elements of your website to ensure search engines can crawl and index it effectively. Key technical SEO best practices include:
XML Sitemap: Create and submit an XML sitemap to help search engines understand the structure of your site and prioritize content for indexing.
Robots.txt File: Use a robots.txt file to instruct search engine crawlers on which pages to crawl and which to exclude.
Canonical Tags: Implement canonical tags to address duplicate content issues and guide search engines to the preferred version of a page.
SSL Certificate: Secure your website with an SSL certificate to ensure a safe and encrypted connection. Google gives preference to secure sites, and users are more likely to trust a website with the "https://" protocol.